Tuesday, November 04, 2003

From the "Why go public?" file: So PETA's latest publicity stunt is to buy a bunch of shares of Outback Steak House so they can go raise a stink at the shareholder's meetings.

For those unfamiliar with the company, OSI has been pretty strong, showing good growth this last year, and is trading higher than it ever has. The day's trading didn't show much reaction to the news, but it will be interesting to see what happens.

PETA's already made it's hit list of future companies to target.

What exactly is PETA's purpouse, anyway? A quick news search on them at Yahoo! News shows me they're trying to change a town's name, exploiting a dying magician by getting press time in his news coverage to criticize the magician's exploitation of tigers, and sending people gift certificates for brain surgery.

It seemed to me just a bunch of publicity stunts, that weren't really helping anybody or anything. However, on further examination, I discovered their real motivation; apparently, PETA gets the chicks.

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